Join Our Team
Current Opening - Creative Content Writer
(Part-Time, Remote)
ABOUT THE ROLE
You’ll work to research ideas, develop content concepts, and turn them into complete scripts that resonate with viewers. From the hook, to the closing line, your job is to help craft the stories that make audiences stop scrolling and feel something.
JOB DESCRIPTION
This is not about following social media trends… we want an imaginative storyteller who can make an mundane story come alive vividly. So if you are the type of person who sees what others overlook, and can turn an everyday moment into a beautiful, unforgettable story that sparks emotion, then we want to work with you!
In short, we want you if you are:
Obsessed with storytelling and social media.
A strong writer and creative thinker who turns ideas into sticky narratives.
Analytical enough to learn from data, and intuitive enough to connect emotionally.
Comfortable collaborating, iterating, and pushing through creative blocks.
What You’ll Do (Core Responsibilities)
Research & Ideate – Constantly scan culture and trends to uncover fresh, relevant topics for The Shofs’ audience.
Concept Development – Transform raw ideas into story-driven concepts in partnership with the team.
Script Writing – Build complete scripts –from hook, to pacing, to close– so that every moment resonates with viewers.
Creative Evolution – Work with editors to refine and elevate each video until it connects and sticks.
Performance Insight – Monitor performance metrics, analyze what’s working (and what’s not), and use those learnings to inform new ideas.
Trendspotting – Stay plugged into what’s happening online so The Shofs are stay ahead of the curve, not behind it.
Content Pipeline – Ensure The Shofs never run out of great ideas to film, and keep our creative calendar full.
Create playbooks for storytelling — Break down what works into repeatable formula, that the team can use again and again.
Who We Want On Our Team
Creative and strategic – You turn a half-formed idea into a compelling story.
Analytical and curious – You use performance metrics to make better creative decisions.
Organized and reliable – You manage ideas, and feedback with clarity and precision.
Collaborative – You thrive on creative collaboration and constructive back-and-forth.
Plugged in – You stay on top of cultural trends and storytelling styles across platforms.
How Success is Measured
A steady flow of new, relevant content ideas.
Scripts that are engaging and true to The Shofs’ voice.
Efficient collaboration from concept to production.
Measurable growth in engagement, retention, and watch time.
The Shofs’ creative presence stays consistent and distinct across platforms.
ABOUT US
The Shofs are building a family-focused storytelling social media brand. Our mission is to inspire families to build joyful homes and create generational wealth. Our work moves fast, thrives on creativity, and demands continuous innovation.
Find us at www.instagram.com/theshofs