Join Our Team
Current Opening - Creative Writer & Producer
(Part-Time, Remote)
ABOUT THE ROLE
The Shofs are building a family-focused storytelling social media brand. Our work moves fast, thrives on creativity, and demands continuous innovation.
You’ll work directly with Seyi, co-owner of The Shofs, to research ideas, develop content concepts, and turn them into complete scripts that resonate. From the hook to the closing line, your job is to help craft the stories that make audiences stop scrolling and feel something.
JOB DESCRIPTION
We’re looking for a Creative Content Writer and Producer who has an obsessive imagination. If your idea of creativity is following trends, or writing because it’s “fun,” you’ll hate this job. But if you are the type of person who sees what others overlook, and can turn an everyday moment into a beautiful, unforgettable story that sparks emotion, then we want you!
In short, we want you if you are:
Obsessed with storytelling and social media.
A strong writer and creative thinker who turns ideas into sticky narratives.
Analytical enough to learn from data, and intuitive enough to connect emotionally.
Comfortable collaborating, iterating, and pushing through creative blocks.
What You’ll Do (Core Responsibilities)
Research & Ideate – Constantly scan culture and trends to uncover fresh, relevant topics for The Shofs’ audience.
Concept Development – Transform raw ideas into story-driven concepts in partnership with Seyi.
Script Writing – Build out complete scripts –from hook, to pacing, to close– ensuring every moment captures attention and emotion.
Creative Evolution – Work with editors to refine and elevate each video until it connects and sticks.
Performance Insight – Monitor performance metrics, analyze what’s working (and what’s not), and use those learnings to inform new ideas.
Trendspotting – Stay plugged into what’s happening online so The Shofs are stay ahead of the curve, not behind it.
Content Pipeline – Ensure The Shofs never run out of great ideas to film, and keep our creative calendar full.
Who We Want On Our Team
Creative and strategic – You turn a half-formed idea into a compelling story.
Analytical and curious – You use performance metrics to make better creative decisions.
Organized and reliable – You manage ideas, and feedback with clarity and precision.
Collaborative – You thrive on creative collaboration and constructive back-and-forth.
Plugged in – You stay on top of cultural trends and storytelling styles across platforms.
How Success is Measured
A steady flow of new, relevant content ideas.
Scripts that are engaging and true to The Shofs’ voice.
Efficient collaboration from concept to production.
Measurable growth in engagement, retention, and watch time.
The Shofs’ creative presence stays consistent and distinct across platforms.
Who This Role is NOT For
People who wait for instructions instead of generating ideas.
People who love talking about creativity more than doing the work.
People who get bored by data or audience feedback.
ABOUT US
We are The Shofs, a husband and wife team that runs a family Instagram page. Our mission is to inspire families to build joyful homes and create generational wealth. You can find us at www.instagram.com/theshofs